Redirects

In the ever-evolving landscape of web development and digital marketing, understanding and implementing redirects is crucial for maintaining a seamless user experience and preserving SEO value.

Redirects come in many flavors. So what are redirects exactly? And what are the differences between the various types of redirects? Let’s dive into the basics! Along the way, we’ll show you all the cool features our redirect service has to offer.

Resources to effectively implement and manage your redirects:

Explore our helpful guides to learn everything you need to know about redirecting your URLs and domains: 

What are the primary redirect types? 

The most popular type of redirect is by far the 301 redirect. It signals a permanent move from one URL to another. This also means that it helps you maintain SEO rankings. A big perk! There is also a temporary equivalent of a 301 redirect. This is the 302 redirect. Such a temporary redirect can be useful in case of website maintenance, or any other temporary changes to your pages. However, a 302 redirect will not maintain your SEO rankings. 

Aside from the 301, another redirect type signals a permanent move from one URL to another. This is the 308 redirect. But this redirect type is preferred over the 301 in very specific cases. Similarly, there is also another type of temporary redirect. The 307 redirect. The 307 is only preferred over the 302 in specific cases, however. For instance, in case you want to ensure the method and body of the request remain unchanged.  

What other types of redirects are there?

There are a few other types of redirects out there. An HTML redirect, for instance, sends visitors to a different URL, just like the other redirects. But unlike a 301 and 302 redirect, an HTML redirect is set up in the HTML code. There is also the javascript redirect. A javascript redirect uses javascript to send users to another URL. For SEO they’re not ideal, because search engines can have difficulty crawling and indexing these types of redirects. 

Can redirects hurt SEO?

Redirects can surely affect SEO. But there are ways to protect your SEO rankings while setting up redirects. A few general tips include using permanent redirects, avoiding redirect chains, choosing the right provider, and making sure you redirect to a secure page. All things that redirect.pizza can help you with! Another thing to keep in mind is to avoid using HTML redirects since these can be especially bad for your SEO.

Keep SEO intact

How do you redirect your apex domain to a www-subdomain?

You might want to use the www-subdomain as the standard, instead of your naked, or apex domain. There can be many reasons why you’d prefer your visitors to land on the www-subdomain. The www-prefix can create a feeling of tradition and trust, and you’ll want to communicate one version of your website’s URL rather than two. Linking to your www-prefix can also help you work around some limitations of your DNS provider. All you need to do is redirect your apex domain to your www-subdomain. How? Read on to find out!

How to implement complex redirects

redirect.pizza offers extensive features for implementing complex redirects. With regex matching, for instance, you can redirect complete paths to one destination. And with our feature for dynamic destinations, you can send visitors to a range of destinations. You can choose which destination will be reached, depending on variables such as the location or timing of the request. All these operations that seem so complex, will be a breeze with our redirect service!

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