Keep your SEO intact
Your SEO ranking is something you’ve worked hard for. So you surely don’t want to simply give up on it when migrating from an old domain to a new one. That's why it's essential to keep your SEO intact when you're going through a migration. Choosing the right redirect type matters: a 301 redirect tells search engines the move is permanent, preserving your link equity. Not sure which type you need? Our complete guide to URL redirects covers all the options. But how do you achieve that in practice?
Find out more about how to streamline your SEO workflow, and how to keep your SEO intact with minimum effort.
Streamline your SEO workflow
If you’re going through a website migration as a large company, you’ll probably need to manage redirects for a significant number of URLs or a large website with numerous pages. With such an extensive infrastructure, it’s important to streamline your workflow while maintaining your SEO authority. redirect.pizza offers many features to help with that. Let’s find out what redirect.pizza can do for you.
Import your entire redirect plan
Perhaps you’ve already established an extensive redirect plan in which you’ve matched all of your URLs and set up complex path rules. If not, our domain migration SEO checklist walks you through the process from Day -7 to Day 7. With redirect.pizza, you can import your entire redirect plan and implement redirects at scale.
Set up complex redirects using Regex
With our feature for regex matching, you can create complex redirect rules. This is especially helpful if you are a large corporation with lots of pages and complex URL structures. With regex matching, you can redirect complete paths from your old domain to new URLs.
Create fast and responsive redirects
We provide the fastest redirects possible. Our global redirection network holds 21 local access points spread across the globe, minimizing the latency between user requests and redirections.
Eliminate duplicate content issues
You’ll likely run into duplicate content issues when your website is live with two versions - one with the www-prefix, and one without (e.g. www.redirect.pizza and redirect.pizza). Although there may be some advantages to keeping the two versions, if they are both live and visible to search engines, the issue of duplicate content will likely come up. Because if the same content lives in both versions, you’ve created duplicates of each of those pages. To optimize SEO, it’s best to redirect all traffic to one of the two versions, using a 301 redirect. Setting up a redirect means the pages will stop competing with each other over page rank, and will eventually lead to a stronger relevancy and popularity signal for the destination page. Properly configured redirects do not hurt your SEO.
Keep an eye on broken redirects
With redirect.pizza, you can easily monitor broken redirects. Redirects can turn up ‘broken’ when the destination isn’t reachable, even though the redirect itself is working. The user will then stumble upon an error. Our tool monitors this by checking the destination to ensure it can be reached. If monitoring is enabled, all destinations will be automatically checked every hour. When a broken destination turns up, this will show in your redirect overview, and you will receive a notification in the summary email.
Gain useful insights into your redirected traffic
With our built-in analytic tool, you can measure all traffic going through your redirects and domains, and keep track of their performance. You will gain insight into amounts of hits per period, traffic sources, traffic destinations, traffic type, top 10 countries of your visitors, top 10 referrers, 50 best-performing URLs, and more.
These extensive analytics will help you make decisions based on actual usage data. See our guide on what to monitor after a migration for the KPIs that matter most. We’ll also regularly send you a summary email with the most important insights about your redirects, so you’ll always be on top of things.
Ensure your website is always running securely
To preserve your SEO authority from old domains and prevent broken links, you’ll want to redirect all of your old URLs to your new ones. But to prevent SSL errors or security warnings (here's why HTTPS redirects break without them), you’ll need to make sure all of your old domains are secured with an SSL certificate. This means you’ll need to update the SSL certificates frequently. With redirect.pizza, there is no need to worry about that. We make sure your website is always secure. We automatically install SSL certificates on your domain, also called automatic HTTPS. Your website is secured without any effort from your side.
redirect.pizza can also provide a dedicated IP address for all your redirects. Your dedicated IP address will ensure a full white-label experience, where only your brand name is communicated. It also reduces potential risks regarding security, reliability, and brand protection.
Relieve your IT team
Using redirect.pizza means you’ll save your IT team a lot of extra labor. Our tool enables you to add redirects and analyze data without the help of an IT specialist. With our easy-to-use interface, you’ll add redirects in no time. The interface also provides a clear overview of all incoming hits, so in just one glance you’ll be able to see how all of your redirects are doing.
